AGENCY
Introducing Club Curation, an innovative agency elevating your brand’s experience through a comprehensive approach honed over decades of experience. Led by Hayley Rynehart, Club Curation leverages her extensive background collaborating with the world’s leading membership clubs, hotels, co-working spaces, entrepreneurial communities and festivals such as Soho House, NeueHouse, Habitas, SXSW Sydney and Summit.
Join us as we dive into the art and science of cultural integration and brand storytelling. Through innovative cultural programming, strategic partnerships, and immersive events, we are dedicated to elevating your brand experience.
Membership program management
At Club Curation, we specialise in transforming membership experiences through a multifaceted approach designed to enhance engagement, loyalty, and growth. From revitalising membership strategies with personalised engagement tactics and exclusive benefits to redesigning programs for comprehensive improvement, we craft dynamic membership plans that foster deeper connections with your audience. Our innovative solutions encompass everything from strategic planning and digital transformation to experiential activations and strategic partnerships, ensuring your membership program remains relevant and impactful. Whether you're looking to overhaul existing strategies, enhance member satisfaction, or launch new initiatives, we are committed to delivering tailored solutions that drive success and elevate your brand's membership experience.
MUSIC CURATION & ENGAGEMENT
At Club Curation, we recognise that music shapes memorable experiences and builds community connections. Our Music Curation & Engagement service is designed to elevate your venue or resort by crafting a vibrant auditory landscape that resonates with your audience. We curate a world-class roster of artists and musicians tailored to your unique environment, ensuring that every event or gathering is enhanced by carefully selected sounds reflecting your brand's identity.
Leveraging our extensive music industry network, we bring together diverse genres to create an engaging atmosphere that fosters loyalty and encourages repeat visits. From live performances and DJ sets to curated playlists, we provide customised music strategies that enhance the overall guest experience. Let us help you create immersive moments that resonate with your audience long after they leave.
BRAND ACTIVATION
Aligning your brand with global events and cultural moments to enhance visibility and relevance. We integrate your brand into significant cultural contexts like art and music festivals, international conferences, film festivals, fashion weeks, and major sporting events. By leveraging our extensive network and understanding of global cultural trends, we position your brand at the forefront of contemporary conversations. Whether it's a pop-up at a renowned festival or a sponsorship at a high-profile event, we ensure your brand stands out and connects authentically with diverse audiences. From sponsorship negotiation to concept development and seamless delivery, we offer a full-service approach to maximise your brand's impact.
Partnership
development
Specialising in securing strategic partnerships to elevate your brand experience and expand your audience reach, we leverage our extensive network to connect you with industry-leading partners. By identifying and establishing mutually beneficial relationships, we enhance your brand’s visibility and credibility within your target market. Additionally, we excel in acquiring sponsorships that align with your brand’s goals and objectives. These sponsorships not only provide financial support but also create opportunities for co-branded events, collaborative marketing campaigns, and exclusive promotions, ensuring that your brand stands out and resonates with a broader audience.
Brand
ExPERIENCE
We begin by understanding your brand identity, values, and objectives in a comprehensive discovery session. Our team conducts a thorough consultation to identify key touchpoints and opportunities for enhancing your brand experience.
Leveraging our expertise, we craft engagement strategies that foster loyalty through immersive experiences and targeted content delivery, including newsletters, social media campaigns, and email marketing. Our approach involves mapping key touchpoints and experiences across the customer journey.